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Growth Guarantee Scheme for DTC Brands - Get Started
A Growth Guarantee Scheme for DTC (Direct-to-Consumer) Brands is a promise from a company or partner that helps these brands improve their sales and customer base, often with a commitment to deliver certain results. It's designed to give DTC brands confidence that their growth goals will be met. Interested in learning how this could help your brand? Let's chat!
- Fastest and easiest application process
- Dedicated support
- Loan disbursed within 24 hours
- No additional charges for early repayment
What are the benefits of Growth Guarantee Scheme for DTC Brands?
The Growth Guarantee Scheme for DTC Brands is a strategic initiative designed to support direct-to-consumer businesses by ensuring a minimum revenue threshold. This helps brands to mitigate financial risks, fostering growth and stability even in fluctuating market conditions. By providing a safety net, it encourages innovation and customer retention, ultimately leading to long-term success and sustainability.
Revenue stability
Risk mitigation
Customer loyalty
SCALE YOUR BUSINESS TO NEW HEIGHTS

What are the different types of Growth Guarantee Scheme for DTC Brands?
Revenue-Based Guarantee
Brands are promised a minimum revenue uplift within a set period.
Performance-Based Fees
Fees are tied to achieving specific growth metrics or KPIs.
Money-Back Guarantee
Brands receive a refund if agreed-upon growth metrics are not achieved.
What is the Growth Guarantee Scheme for DTC Brands?
Revenue-Based Guarantee
DTC (Direct-to-Consumer) brands can access funding based on future revenue, meaning repayments are tied to a percentage of their monthly sales. This allows repayment amounts to adjust with the business’ performance, minimizing strain during low sales periods and increasing flexibility for brands with fluctuating revenue.
Money-Back or Minimum Growth Guarantee
Fees and costs for the funding scheme are directly linked to achieving specific growth metrics or key performance indicators (KPIs). This structure ensures DTC brands only pay higher fees if the scheme actually delivers measurable growth, aligning the provider’s incentives with the brand’s success.
Money-Back or Minimum Growth Guarantee
Some schemes promise DTC brands a minimum revenue uplift within a set period, or offer a money-back guarantee if agreed-upon growth metrics are not achieved. This reduces financial risk for the brand and builds trust in the scheme’s ability to promote real growth.
Real Scenarios
Construction Company Needing Fast Working Capital
Situation
A construction firm had a short-term cash gap before a large invoice was paid and needed £85,000 to cover materials and payroll.
Challenge
Traditional bank applications were too slow; they needed a decision and funds within days.
Outcome
Funding Agent matched them with a lender; they received a working capital facility and bridged the gap until the invoice was paid.
Ecommerce Business Preparing for Peak Season
Situation
An online retailer needed around £120,000 to stock up ahead of Black Friday and the Christmas rush.
Challenge
They wanted flexible terms and a quick turnaround so stock could be ordered in time.
Outcome
Through Funding Agent they secured a facility, placed orders in time and managed peak demand without cash flow stress.
Marketing Agency Using Invoice Finance
Situation
A marketing agency had strong clients and reliable invoices but often waited 60–90 days for payment.
Challenge
They needed to unlock cash tied up in unpaid invoices to pay staff and take on new projects.
Outcome
Funding Agent connected them with an invoice finance provider; they now access funds against approved invoices and smooth out cash flow.
Property Developer Using Bridging Finance
Situation
A developer needed short-term finance to complete a purchase before selling an existing property.
Challenge
They required a fast decision and flexible terms to align with the sale timeline.
Outcome
Funding Agent matched them with a bridging lender; they completed the purchase and repaid the facility when the sale completed.
FAQ’S
Is the Growth Guarantee Scheme sector-specific for DTC brands?
What is the maximum loan amount for DTC brands under the Growth Guarantee Scheme?
Can DTC brands use the Growth Guarantee Scheme for growth or cashflow?
Are new DTC start-ups eligible for the Growth Guarantee Scheme?
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