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Growth Guarantee Scheme for DTC Brands - Get Started

A Growth Guarantee Scheme for DTC (Direct-to-Consumer) Brands is a promise from a company or partner that helps these brands improve their sales and customer base, often with a commitment to deliver certain results. It's designed to give DTC brands confidence that their growth goals will be met. Interested in learning how this could help your brand? Let's chat!

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What are the benefits of Growth Guarantee Scheme for DTC Brands?

The Growth Guarantee Scheme for DTC Brands is a strategic initiative designed to support direct-to-consumer businesses by ensuring a minimum revenue threshold. This helps brands to mitigate financial risks, fostering growth and stability even in fluctuating market conditions. By providing a safety net, it encourages innovation and customer retention, ultimately leading to long-term success and sustainability.
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Revenue stability
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Risk mitigation
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Customer loyalty

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What are the different types of Growth Guarantee Scheme for DTC Brands?

Revenue-Based Guarantee

Brands are promised a minimum revenue uplift within a set period.

Revenue-Based Guarantee

Agencies or partners guarantee a specific revenue increase (e.g., 30% growth in 6 months), often refunding fees or offering free services if targets aren't met, thereby reducing the brand's financial risk.

Performance-Based Fees

Fees are tied to achieving specific growth metrics or KPIs.

Performance-Based Fees

DTC brands pay agencies or service providers based on actual performance, such as increased sales or ROAS, ensuring alignment of interests and minimizing upfront costs for the brand.

Money-Back Guarantee

Brands receive a refund if agreed-upon growth metrics are not achieved.

Money-Back Guarantee

If the set growth targets (like customer acquisition or sales) aren't met in the agreed timeframe, the DTC brand gets a partial or full refund, providing a safety net to try new growth strategies.

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What is the Growth Guarantee Scheme for DTC Brands?

Revenue-Based Guarantee

DTC (Direct-to-Consumer) brands can access funding based on future revenue, meaning repayments are tied to a percentage of their monthly sales. This allows repayment amounts to adjust with the business’ performance, minimizing strain during low sales periods and increasing flexibility for brands with fluctuating revenue.

Money-Back or Minimum Growth Guarantee

Fees and costs for the funding scheme are directly linked to achieving specific growth metrics or key performance indicators (KPIs). This structure ensures DTC brands only pay higher fees if the scheme actually delivers measurable growth, aligning the provider’s incentives with the brand’s success.

Money-Back or Minimum Growth Guarantee

Some schemes promise DTC brands a minimum revenue uplift within a set period, or offer a money-back guarantee if agreed-upon growth metrics are not achieved. This reduces financial risk for the brand and builds trust in the scheme’s ability to promote real growth.

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Real Scenarios

Construction Company Needing Fast Working Capital

Situation

A construction firm had a short-term cash gap before a large invoice was paid and needed £85,000 to cover materials and payroll.

Challenge

Traditional bank applications were too slow; they needed a decision and funds within days.

Outcome

Funding Agent matched them with a lender; they received a working capital facility and bridged the gap until the invoice was paid.

Ecommerce Business Preparing for Peak Season

Situation

An online retailer needed around £120,000 to stock up ahead of Black Friday and the Christmas rush.

Challenge

They wanted flexible terms and a quick turnaround so stock could be ordered in time.

Outcome

Through Funding Agent they secured a facility, placed orders in time and managed peak demand without cash flow stress.

Marketing Agency Using Invoice Finance

Situation

A marketing agency had strong clients and reliable invoices but often waited 60–90 days for payment.

Challenge

They needed to unlock cash tied up in unpaid invoices to pay staff and take on new projects.

Outcome

Funding Agent connected them with an invoice finance provider; they now access funds against approved invoices and smooth out cash flow.

Property Developer Using Bridging Finance

Situation

A developer needed short-term finance to complete a purchase before selling an existing property.

Challenge

They required a fast decision and flexible terms to align with the sale timeline.

Outcome

Funding Agent matched them with a bridging lender; they completed the purchase and repaid the facility when the sale completed.
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FAQ’S

Is the Growth Guarantee Scheme sector-specific for DTC brands?
What is the maximum loan amount for DTC brands under the Growth Guarantee Scheme?
Can DTC brands use the Growth Guarantee Scheme for growth or cashflow?
Are new DTC start-ups eligible for the Growth Guarantee Scheme?

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