Asset Advantage

Asset Advantage Reviews

Asset Advantage provides flexible financing for asset and business acquisitions, supporting new startups with sensible rates and commercial lending approaches.

Here are the Trustpilot Reviews from Asset Advantage:

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Here are the Reviews from Asset Advantage:

5
/
5
It was fantastic working with Philip and the team...
Jonty Cooke + Asset Advantage
Jonty Cooke
5
/
5
The flexibility of Asset Advantage has been amazing.
Broker Testimonial + Asset Advantage
Broker Testimonial
5
/
5
Asset Advantage were very open, and had sensible rates.
Case Study Client + Asset Advantage
Case Study Client
5
/
5
No one is better for a start-up than Asset Advantage.
Startup Client + Asset Advantage
Startup Client
5
/
5
Asset Advantage are very flexible, and enabled the deal to be done as a blend.
Business Client + Asset Advantage
Business Client
5
/
5
I had heard that Asset Advantage take a common-sense approach...
General Broker + Asset Advantage
General Broker
Explore Asset Advantage's Finance Solutions:
Hire Purchase (HP)
£10,000 – £1,000,000
Finance Lease
£10,000 – £750,000
Apply Now!

Explore Asset Advantage's Finance Solutions:

Loan Type:
Hire Purchase (HP)
Loan Range:
£10,000 – £1,000,000
Loan Terms:
12 months to 60 months
Minimum Turnover and Trading Age:
Typically 2 years trading and £250,000+ annual turnover
Interest Rate / Factor Rate:
Flat 6% – 18% per annum (approx. 11% – 22% representative APR)
Fees:
Documentation fee £150 – £295; Option-to-Purchase fee £100; possible arrangement fee up to 1%; early settlement calculated on remaining interest (Rule of 78)
Loan Type:
Finance Lease
Loan Range:
£10,000 – £750,000
Loan Terms:
24 months to 60 months
Minimum Turnover and Trading Age:
At least 2 years trading or proven management experience
Interest Rate / Factor Rate:
Rental factor equating to c. 7% – 20% APR depending on asset strength
Fees:
Documentation fee £150 – £295; arrangement fee up to 1%; secondary rental or nominal transfer fee at end of primary period
Loan Type:
Asset Refinance / Sale & Hire Purchase (or Lease) Back
Loan Range:
£25,000 – £750,000
Loan Terms:
12 months to 60 months
Minimum Turnover and Trading Age:
Minimum 2 years trading history preferred
Interest Rate / Factor Rate:
Flat 7% – 19% p.a. (approx. 12% – 24% representative APR)
Fees:
Valuation/inspection fee (from £200); documentation fee £195; arrangement fee up to 2%
Loan Type:
Secured Business Loan
Loan Range:
£75,000 – £1,000,000
Loan Terms:
12 months to 60 months
Minimum Turnover and Trading Age:
At least 2 years trading and £250,000+ turnover
Interest Rate / Factor Rate:
8.95% – 15.95% fixed p.a. (approx. 10% – 19% representative APR)
Fees:
Arrangement fee 2% – 3% of loan; legal & valuation costs; exit fee 1% if repaid within first 12 months
Loan Type:
Loan Range:
Loan Terms:
Minimum Turnover and Trading Age:
Interest Rate / Factor Rate:
Fees:
Loan Type:
Loan Range:
Loan Terms:
Minimum Turnover and Trading Age:
Interest Rate / Factor Rate:
Fees:

More About the CEO

Asset Advantage

Robert Keppel

Chief Executive Officer

CEO since since 2019

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Robert Keppel is the Chief Executive Officer of Asset Advantage, a specialist provider of asset finance to UK businesses. He leads the strategic direction and management of the company.

Information about Robert Keppel is not public.

Information about Robert Keppel is not public.

Previously, Robert Keppel held senior executive roles in the asset finance industry before assuming the CEO position at Asset Advantage.

Information about Robert Keppel is not public.

More About Asset Advantage

Asset Advantage Limited is an independent lender established in 2007, providing asset finance and secured business loans for UK small and medium-sized enterprises. The lender works exclusively through accredited finance brokers. Asset Advantage is regulated by the Financial Conduct Authority for consumer credit and uses its own funding. This lender may suit established businesses looking for mid-sized funding solutions.

Key features of Asset Advantage Limited

Asset Advantage combines flexible structuring, quick underwriting, and a broker-driven process. Here are standout features businesses might find useful.

  • Fast underwriting with indicative decisions in 2 to 4 working hours.
  • Online portal for brokers, enabling digital proposals and e-signatures.
  • Same-day payout possible after all documents are submitted and conditions are met.
  • Flexible payment profiles, including seasonal and balloon options.
  • Structured facilities allow asset finance and secured loan in one package.

Who qualifies for funding?

You may qualify if your business has at least 2 years’ trading and a turnover above £250,000. Proposals for younger companies, startups with a strong guarantor, or asset-backed deals may also be considered. Security, such as business assets or property, is required for most loans, and personal guarantees are usually mandatory. Some sectors and locations have restrictions.

Loan options available

Asset Advantage offers several funding options through brokers. Here are the main products, with example amounts, terms and typical rates for each.

  • Hire Purchase: £10,000 – £1,000,000 over 12–60 months. Representative flat rates from 6% to 18% p.a. Fixed payments, asset security, and ownership at term end.
  • Finance Lease: £10,000 – £750,000 for 24–60 months. Equivalent APRs of 7% – 20%. Lessor retains title, off-balance-sheet treatment possible, VAT deferral.
  • Asset Refinance / Sale & Hire Purchase (or Lease) Back: £25,000 – £750,000 for 12–60 months. Flat 7% – 19% p.a. Release capital tied up in business equipment, security over asset.
  • Secured Business Loan: £75,000 – £1,000,000 with 12–60 month terms. Fixed rates from 8.95% – 15.95% p.a. Must secure against UK property, suitable for wider business uses.

How to apply for funding

Applications must be made through an approved broker. A typical process involves submission of business accounts, management figures, bank statements, and identification documents. Indicative decisions are often given within hours, and funds can be paid out once documentation is complete.

  • Contact an accredited broker who will submit your proposal.
  • Provide all required documents for assessment.
  • Receive a credit decision, often the same day.
  • Sign documents electronically to finalise your agreement.

Funding Agent’s review perspective

Asset Advantage occupies a clear position in the UK alternative finance market, offering mid-ticket facilities with a focus on asset-backed and secured lending. It is generally suitable for established businesses that meet trading and security requirements, and need structured finance above £10,000. Next steps could include reviewing eligibility criteria, gathering documents, or comparing loan options through a knowledgeable broker.

Alternate Lenders For Asset Advantage

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