Kriya vs MarketFinance Invoice Finance Comparison

Kriya, formerly MarketFinance and MarketInvoice, is a UK based fintech lender that provides invoice finance, working capital loans and B2B PayLater facilities to small and medium sized businesses through its online platform as described on its main site and dedicated invoice finance product page. MarketFinance Invoice Finance is the historic trading name for Kriya’s invoice finance solution and survives mainly in partner literature such as Barclays co branded guides and third party reviews, although new customers now typically contract with Kriya Finance Limited rather than a MarketFinance entity as explained in Kriya’s rebrand announcement. For UK businesses comparing selective invoice finance providers, it can still be useful to distinguish between Kriya’s direct offering and the legacy MarketFinance Invoice Finance propositions described in distributor materials, particularly where different fee structures or service models may have applied at the time. This guide focuses on how Kriya’s current invoice finance solution compares with the typical features of MarketFinance Invoice Finance as documented in official and partner literature that remains publicly available, helping you understand where terms appear consistent and where they may vary.

1. Products and terms at a glance

Kriya is a UK based fintech lender that provides a range of business finance products including embedded B2B PayLater, working capital loans and invoice finance, all delivered via its online platform, according to its main site and about page. Within this suite, Kriya’s invoice finance solution allows eligible businesses to convert unpaid B2B invoices into immediate working capital by having Kriya advance most of the invoice value upfront, as outlined on its invoice finance product page. Kriya positions this as a flexible way to bridge cash flow gaps, with funding tied directly to the value of outstanding receivables rather than a traditional term loan structure. MarketFinance Invoice Finance refers to invoice finance facilities marketed under the MarketInvoice and later MarketFinance brands prior to and alongside the rebrand to Kriya, a transition described in Kriya’s rebrand announcement and summarised in independent company overviews. These historic facilities were typically structured as selective or flexible invoice finance solutions providing advances against individual invoices or debtor books, and continued to be promoted through partner networks such as Barclays using the MarketFinance name in documents like the Barclays MarketFinance invoice finance guide. New customers searching for MarketFinance Invoice Finance today will usually be directed to Kriya’s platform, however existing facilities may still reference the MarketFinance brand in legal documentation. From a product perspective, both Kriya’s current invoice finance solution and the earlier MarketFinance Invoice Finance offer share core characteristics. They are designed for B2B businesses that issue invoices on credit terms and want to unlock cash before their customers pay, a use case set out on Kriya’s invoice finance explainer article and in partner materials for MarketFinance invoice finance cited above. Funding is typically provided as an advance against approved invoices, with a service fee and discount or interest charge applied for the period until the invoice is settled, although the exact fee structure and percentage advanced can vary by facility and over time. In terms of legal entity and regulation, Kriya Finance Limited is identified as the operating company providing finance on Kriya’s terms and conditions. Historic references to MarketInvoice Limited and MarketFinance Limited as trading entities are documented in independent company histories, which note that these entities rebranded into Kriya. Businesses with existing MarketFinance Invoice Finance agreements should refer to their facility documents and any updated terms from the provider to confirm the current contracting entity and any changes to rights or obligations. Kriya’s eligibility criteria for invoice finance focus on UK based limited companies and LLPs that invoice other businesses rather than consumers, with further qualitative criteria around trading history and customer quality referenced across its knowledge resources such as the article on invoice finance and loans and summary information on the invoice finance product page. For MarketFinance Invoice Finance, historic eligibility details for confidential invoice finance and related facilities can still be seen in third party reviews like Finder’s MarketFinance business finance guide and distribution partner overviews such as Funding Xchange’s MarketFinance lender profile, both of which describe a focus on limited companies and LLPs with minimum turnover thresholds, though exact numbers and limits may vary over time and should not be treated as current terms. Because of the rebrand and evolution of products, specific facility limits, minimum turnovers and contract terms for both Kriya and legacy MarketFinance Invoice Finance may change and can depend on the sector, debtor quality and structure of each deal. Where historic materials quote specific funding limits, these should be viewed as indicative only, since they may have been updated since publication. In practice, businesses considering these lenders should interpret the publicly available information as a guide to product type and typical use cases rather than a fixed term sheet.

2. Costs and repayments in practice

Neither Kriya nor the legacy MarketFinance Invoice Finance materials publish a complete, always current rate card for selective invoice finance, so exact discount rates, service fees and additional charges are typically agreed on a case by case basis and therefore vary. Kriya states that it advances funds against invoices and charges fees for this service on its invoice finance product page and addresses common pricing queries in its invoice finance FAQs, but it does not give a single universal percentage or fixed tariff. Legacy MarketFinance invoice finance materials in the Barclays guide and third party reviews also describe pricing in general terms without committing to specific public rates, underlining that costs can depend on volume, risk profile and chosen product structure. To give a sense of how costs and repayments can work in practice, it is useful to look at the underlying mechanics of invoice finance as explained by the British Business Bank. Typically a provider will advance a percentage of the invoice value, charge either a discount rate applied to the funds outstanding for the time they are in use, and may also apply service or arrangement fees. When the end customer pays the invoice, the provider remits any remaining balance to the business after deducting fees. Both Kriya and MarketFinance invoice finance variants fit within this general framework according to the way they describe invoice finance on their own and partner resources cited above. Because verifiable, up to date public rate tables are not available for either lender, the comparison below uses illustrative examples with clearly stated assumptions rather than real pricing. Actual costs and repayment profiles will vary and should always be confirmed with the lender before entering into an agreement. Worked example 1, illustrative Kriya style selective invoice finance Assumptions, purely for illustration, real pricing and terms will vary and should always be obtained from the lender:

• Invoice value, £100,000 including VAT.
• Advance rate, 85 percent of invoice value.
• Time between advance and customer payment, 45 days.
• Total fees over the period, assumed at 2 percent of the invoice value, applied once when the invoice is paid.

Under these assumptions, Kriya would advance £85,000 shortly after the invoice is approved. When the customer pays the full £100,000, Kriya would deduct the £2,000 assumed fee and return the remaining £13,000 balance to the business. The business effectively receives £98,000 in total against the original £100,000 invoice value, with the £2,000 difference representing the cost of having early access to most of the funds for 45 days. In practice, actual advance percentages, fee levels and payment timings can differ from this example and may be tailored to the client’s sector and debtor profile based on underwriting criteria explained across Kriya’s resources such as its invoice finance FAQs. Worked example 2, illustrative legacy MarketFinance Invoice Finance facility Assumptions, again purely for illustration and not a representation of any real MarketFinance rate card:

• Invoice value, £50,000 including VAT.
• Advance rate, 80 percent of invoice value.
• Time between advance and customer payment, 60 days.
• Fees, a combined service and discount cost equivalent to 3 percent of invoice value for the period.

On this basis, the facility would advance £40,000 soon after the invoice is uploaded and approved. When the end customer pays the full £50,000, the facility provider would deduct £1,500 in assumed fees and release the remaining £8,500 to the business. The effective funds received by the business against the invoice would therefore be £48,500, with £1,500 being the assumed cost of accelerating cash flow by 60 days. As with the Kriya example, any real MarketFinance Invoice Finance facility could have significantly different advance percentages, fee structures, notice periods and minimum volumes, all of which should be confirmed from the specific terms and related documents such as any facility agreement or updated notices from Kriya Finance Limited. In both examples, the business’s effective cost of funding is influenced by how quickly customers pay, the proportion of the invoice financed, and any additional charges such as arrangement, minimum usage or non utilisation fees that might be specified in the facility agreement. Publicly available information from Kriya and legacy MarketFinance materials does not provide a complete schedule of such charges, so prospective or existing clients need to request a detailed breakdown and scenario testing from the provider before committing.

3. Speed and service

Kriya emphasises a digital journey for its invoice finance and other products, with online account management, application tracking and document upload, as outlined in its platform update article that highlights improvements to repayment information displays, balances and application progress within a single account. Its general support model involves online contact forms and email, with contact routes and expected response times described on its Get Support page. Kriya’s FAQs including the invoice finance FAQ further indicate a structured self service knowledge base for common questions. Specific end to end approval times for invoice finance applications are not set out in Kriya’s public materials, and references to how quickly funds might be available in third party overviews, such as Capalona’s Kriya lender profile, are indicative only and may have changed. Any claim that a particular lender can approve or fund within a certain number of hours or days should therefore be treated as varying by case rather than fixed. The same applies to historic MarketFinance invoice finance documentation, which often emphasised speed and online processing but did not provide a binding universal approval time. For existing customers, both Kriya and legacy MarketFinance facilities typically offer an online portal through which invoices can be submitted, funding requests made and account information reviewed, as described in general terms in materials like Kriya’s platform update article. The precise look and functionality of portals and apps can evolve over time, and businesses considering a facility should request a demonstration or screenshots from the provider to understand how operational processes will work day to day. In terms of complaints and dispute resolution, Kriya sets out its complaints handling procedure in its terms and conditions, which explain how to escalate issues and the role of regulatory protections where applicable. For wider invoice finance industry complaints, UK Finance’s Invoice Finance and Asset Based Lending Standards Framework and associated complaints process described in its complaints process document may also be relevant. Legacy MarketFinance invoice finance customers are likely to fall under similar complaint and dispute handling structures through their facility documentation and any references to participation in industry codes.

4. Who each lender suits

Kriya’s current invoice finance product is positioned for UK based B2B businesses that experience a cash flow gap between issuing invoices and getting paid, particularly where growth or working capital pressures make it useful to draw down against specific invoices. Its invoice finance page and educational content indicate a focus on SMEs with recurring invoicing to business customers, including sectors where payment terms can be extended or where large customers dominate the debtor book. Businesses that value digital onboarding, online account management and integration with other Kriya products such as PayLater and working capital loans may find this comprehensive platform approach particularly suitable. MarketFinance Invoice Finance as a legacy brand is most relevant for businesses that already hold a facility documented under that name or that access invoice finance through third party partners whose literature still references MarketFinance. Partner profiles such as Funding Xchange’s MarketFinance overview and independent lender reviews like Finder’s guide show that MarketFinance invoice finance was historically targeted at SMEs seeking flexible, technology led invoice funding without needing to finance their entire sales ledger. Existing customers in this position should assess whether their current terms remain competitive and whether any transition to Kriya branded facilities offers additional features or better alignment with their ongoing funding needs. For businesses new to invoice finance that are comparing Kriya against other lenders in the market, the distinction between Kriya and MarketFinance Invoice Finance is largely historical. The key decision is whether Kriya’s current selective invoice finance proposition suits your trading pattern, debtor quality, sector and appetite for digital rather than face to face relationship management. If you already have a MarketFinance branded agreement, the question is whether to maintain that facility, renegotiate under updated Kriya terms, or consider alternative providers that focus on similar structures as identified by independent resources such as the British Business Bank’s overview of invoice finance providers.

5. How to apply

Kriya invites prospective invoice finance customers to start the process through online enquiry forms, with separate contact routes for invoice finance and other products as set out on its Invoice Finance contact page. This page explains that businesses can submit key details and then expect outreach from Kriya’s team to discuss requirements, request documentation and progress an application. More general support and queries, including questions about existing facilities or other products, are directed through the Get Support page which routes queries to the appropriate team. The initial information requested is likely to include basic company details, contact information, approximate turnover and funding needs, as inferred from the structure of Kriya’s online forms and common industry practice described in resources such as the British Business Bank’s invoice finance guide. After an initial review, Kriya may ask for financial statements, debtor lists and sample invoices to assess eligibility and structure a facility, though exact requirements can vary by business size, sector and risk profile and are not exhaustively listed on public pages. For businesses with an existing MarketFinance Invoice Finance facility, the application process is historical, but ongoing management, renewals and variations are now generally handled through Kriya’s platform and support channels, according to Kriya’s platform updates and its explanation that MarketFinance has rebranded to Kriya. If you wish to amend an existing facility, increase limits or explore additional products, the practical route is to contact Kriya via its support or account management details provided in your existing documentation and on public contact pages. Because exact information requirements, processing stages and timelines are not fully laid out on public invoice finance pages, businesses should confirm with Kriya what documents and data will be needed at each stage, how long each step is likely to take, and what conditions precedent will apply before any facility can be drawn. This is particularly important for time sensitive funding needs where expectations over approvals and first drawdown must be clearly set.

6. Final verdict

For UK SMEs choosing between Kriya and MarketFinance Invoice Finance, the main consideration is that MarketFinance Invoice Finance now largely exists as a legacy label and in partner documentation while the active platform and contracting entity is Kriya Finance Limited, as recorded in Kriya’s rebrand explanation and corroborated by independent company histories. The product logic behind both labels is similar selective invoice finance against B2B invoices but current features, pricing and servicing experience will be determined by Kriya’s latest terms and technology. Existing MarketFinance branded customers should treat their agreements as individual contracts whose detailed provisions may differ from Kriya’s current headline proposition and should therefore review their documentation carefully and, if necessary, seek clarity from the provider on any areas that have evolved. Choose Kriya if:

• You are a new customer seeking a selective invoice finance facility delivered via a modern digital platform with online onboarding and account management.
• You want access to a broader ecosystem of products, such as working capital loans and B2B PayLater, from the same fintech provider.
• Your business primarily invoices other businesses on credit terms and you wish to bridge cash flow gaps by unlocking funds tied up in your receivables.
• You are comfortable with case by case pricing and are prepared to obtain a tailored quote rather than relying on a public rate card.

Choose MarketFinance Invoice Finance if:

• You already hold an existing facility documented under the MarketInvoice or MarketFinance brand and are evaluating whether to maintain or adjust that agreement.
• You access invoice finance through a bank or intermediary whose existing arrangements reference MarketFinance and you need to understand how these legacy terms interact with the Kriya rebrand.
• You wish to benchmark your legacy facility against current market offerings, including Kriya’s latest proposition, before deciding whether to renew or switch.
• You need continuity of service and do not want to move providers unless there is a clear commercial benefit and confirmed transition plan.

7. Sources

• Kriya main site
• Kriya about page
• Kriya invoice finance product page
• Kriya invoice finance FAQ
• Kriya blog, invoice finance or loan
• Kriya Get Support page
• Kriya terms and conditions
• Kriya platform update article
• Kriya rebrand announcement
• Kriya company overview
• Barclays MarketFinance invoice finance guide
• Funding Xchange MarketFinance lender profile
• Finder MarketFinance business finance guide
• Capalona Kriya lender profile
• British Business Bank, invoice finance explained
• UK Finance, invoice finance and asset based lending standards framework
• UK Finance, invoice finance complaints process