Wayflyer vs Uncapped: Which is the best E-commerce Funding Provider


UK small businesses seeking fast growth capital in 2025 have more fintech funding options than ever. This guide compares Wayflyer and Uncapped, two leading alternative lenders for online businesses. Both promise quick, flexible financing without the hurdles of traditional banks. We’ll break down their products, pricing, speed, and suitability to help you decide which lender fits your company’s needs in today’s evolving market.

Products and Terms at a Glance
Wayflyer overview
What it is: Wayflyer offers short-term growth capital to product-led online businesses. It is built around merchant-style advances and revenue-linked repayment. They add a single fixed fee on top of the capital instead of traditional interest.
Typical deal: Advances from a few thousand to large sums (their public ranges show small to multi-million capacity). Typical repayments aim to clear the advance in a few months. Many deals end in 4–8 months, but repayment length varies with sales. Wayflyer often asks for six months’ trading and a baseline of online sales to qualify.
Pros of Wayflyer
- Repayments scale with sales. That protects cash flow in slow months.
- Quicker access for smaller online sellers (lower revenue thresholds than Uncapped).
- No collateral or personal guarantee for typical deals.
- Fast underwriting and same-day or next-day funding in many cases.
- Analytics dashboard and growth support for e-commerce metrics.
Cons of Wayflyer
- The flat fee can be expensive if repayment stretches out. A 5–10% fee paid over many months implies a high effective APR.
- Best suited to product sellers; pure service or low-transaction SaaS may not fit the model well.
- Shorter typical terms than bank loans or some Uncapped facilities.
Uncapped overview
What it is: Uncapped supplies growth capital to online businesses and SaaS companies. It has moved from pure revenue-share to fixed-term funding with a flat monthly fee. That fee is quoted as a percentage of the principal per month. You repay fixed instalments on a set schedule.
Typical deal: Uncapped will fund from small starter advances up to multi-hundred-thousand or multi-million draws for established firms. They offer lines of credit for ongoing drawdowns. Typical terms are 6–24 months. Uncapped expects several months of trading and higher recurring revenue for larger deals.
Pros of Uncapped
- Predictable repayments and clear total cost from day one.
- Longer maximum terms (commonly up to 12–24 months), which can ease monthly cash pressure.
- Supports SaaS and subscription businesses as well as e-commerce.
- Offers credit lines so you can draw as needed.
- Dedicated account managers and a founder-friendly support model.
Cons of Uncapped
- Higher revenue thresholds for larger sums; small sellers may not qualify.
- Fixed instalments do not automatically adjust if sales fall.
- Fees charged per month can add up over long terms.
Costs and Repayments in Practice
How pricing works: Wayflyer adds one fixed fee to the advance (commonly 5–10%). You repay principal plus fee via a revenue share or fixed daily debit. Uncapped charges a monthly flat fee (commonly 0.7–1.5% per month). That fee multiplies by the loan months to give total cost. Both models avoid compound interest; both quote total pounds payable up front.
Interactive Lender Comparison Dashboard
This dashboard compares key loan features for both lenders, showing rates, amounts, terms, speed, and more to help UK SMEs choose wisely.
Worked example — Wayflyer
Scenario: an online apparel store with £50,000 monthly sales needs £30,000 for inventory.
- Wayflyer offer: £30,000 with an 8% fee = £2,400 fee. Total repayable = £32,400.
- If you remit 10% of daily sales, you send £5,000 a month on £50k sales. At that pace, repayment takes ~6.5 months.
- If sales rise or fall, the monthly remittance moves with sales. You never pay more than the agreed % of sales in any period.
Worked example — Uncapped
Scenario: a SaaS business with £120,000 MRR wants £100,000 for marketing.
- Uncapped offer: 12 months, 1% per month fee = £1,000/month fee, total fee £12,000. Total repayable ≈ £112,000.
- Repayment: fixed weekly or monthly instalments of the principal plus fee. You know the exact cash outflow each period.
- If you repay early, you save the remaining monthly fees. The fixed schedule gives clear budgeting.
Speed and Service
Both lenders focus on speed. Wayflyer automates underwriting from sales and ad data. Many applicants see offers the same day and funds the next day in simple cases. Uncapped uses automated analysis plus an account manager review. They typically deliver a decision in 24–48 hours and can fund rapidly after signing. Both fund far faster than traditional banks.
Customer support: Wayflyer and Uncapped provide account contacts. Wayflyer highlights an analytics dashboard and quick service. Uncapped offers a dedicated account manager and founder network connections. Trustpilot scores quoted in the source show high customer satisfaction for both, with Wayflyer ahead by a small margin in that dataset.
Who Each Lender Suits
Scenario 1 — Small seasonal retailer
Profile: Online gift hampers, 9 months trading, ~£20k monthly sales, big seasonality.
Best fit: Wayflyer. Revenue-linked repayments match seasonal cash flow. Eligibility is realistic for this revenue band. Wayflyer’s quick funding helps you buy stock before the season. Uncapped may decline or offer small sums unless revenue rises.
Scenario 2 — High-growth SaaS
Profile: B2B SaaS, £120k MRR, needs £500k for growth, plans a VC round in 18 months.
Best fit: Uncapped. They tailor deals to recurring revenue and can provide larger sums and longer terms. Fixed instalments make budgeting simple during scale-up. Wayflyer may not offer the same scale or term for SaaS.
How to Apply
Wayflyer — steps
- Sign up online and answer basic business questions.
- Connect sales, payment and ad accounts (Shopify, Stripe, Facebook, etc.).
- Review offers generated by their platform and pick one.
- Provide any final verification docs, sign, and receive funds (often within 24 hours of approval).
Uncapped — steps
- Complete the quick eligibility form on their site.
- Link sales and bank accounts for analysis.
- Discuss offers with an account manager and agree terms.
- Sign the agreement, then receive funds. Lines of credit allow staged drawdowns.
Final Verdict, Which Lender Fits Your Business Best
Choose Wayflyer if…
- You run an online product or DTC brand and need short-term stock or marketing cash.
- Your sales are seasonal or variable and you value payments that scale with revenue.
- You want fast, automated underwriting and quick funds with no collateral.
Choose Uncapped if…
- Your revenue is larger or recurring (SaaS, subscription, established e-commerce).
- You need bigger sums, longer terms, or a credit line for staged drawdowns.
- You prefer predictable instalments and a dedicated account manager.
Both lenders are valid non-bank options. Use Wayflyer for flexible, revenue-linked, short-term needs. Use Uncapped for larger, predictable, term-based financing. If unsure, apply to both (applications do not usually hit personal credit) and compare offers in pounds. For tailored help, use Funding Agent or complete the enquiry form to get independent guidance.
Sources
- Wayflyer — official site (product & how it works)
- Wayflyer — How our financing offers work
- Uncapped — official UK site
- Uncapped — Fixed rate financing
- BusinessWire — Wayflyer $5bn deployed (Apr 2025)
- New Frontier Funding — Wayflyer review (Oct 2024)
- New Frontier Funding — Uncapped review (Oct 2024)
- Trustpilot — Wayflyer reviews
- Trustpilot — Uncapped reviews