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^Growth Guarantee Scheme for Performance Marketing Agencies

Q: Are performance marketing agencies eligible for the Growth Guarantee Scheme?

Yes, if they are UK-based, have turnover under £45m, and meet trading and viability requirements. Excluded sectors are mainly agriculture, fisheries, banks, and public bodies.

Q: What funding options are available under the Growth Guarantee Scheme for performance marketing agencies?

Agencies can access term loans, overdrafts, asset finance, and invoice finance from £1,000 up to £2m, subject to lender approval.

Q: Can the funds from the Growth Guarantee Scheme be used for any purpose in a performance marketing agency?

Funds can be used for any legitimate business purpose, such as cashflow support or investment in growth, not exclusively for marketing activities.

Q: Who decides if a performance marketing agency qualifies for the scheme?

Accredited lenders review and decide qualification based on standard lending criteria and scheme eligibility rules.

Growth Guarantee Scheme for Performance Marketing Agencies is a program that promises steady business growth through clear results and reliable marketing strategies. It helps agencies feel confident in their investments by ensuring measurable success. Interested in learning how this can boost your marketing efforts? Let's chat!

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What are the ^benefits of Growth Guarantee Scheme for Performance Marketing Agencies?

The Growth Guarantee Scheme for Performance Marketing Agencies is designed to ensure that marketing agencies are accountable for delivering quantifiable results. By tying compensation to performance metrics, this scheme fosters a culture of transparency and efficiency, leading to better outcomes for both agencies and their clients. It offers agencies the security to invest in innovative strategies while providing clients with confidence that their marketing budget will yield measurable returns.

Performance-based payments

Increased client trust

Risk mitigation

SCALE YOUR BUSINESS TO NEW HEIGHTS

What are the different types of Growth Guarantee Scheme for Performance Marketing Agencies?

Revenue-Based Guarantee

Agencies commit to achieving specific revenue growth for clients or refunding fees.

Revenue-Based Guarantee

Revenue-based guarantees tie agency fees to achieving a specified increase in client revenue. If targets aren't met, clients receive partial or full refunds, aligning agency incentives with client business growth.

Lead/Conversion-Based Guarantee

Agencies promise a minimum number of leads or conversions within a set period.

Lead/Conversion-Based Guarantee

Lead/conversion guarantees focus on delivering a minimum volume of leads or conversions. If the agreed number isn’t reached, the agency may refund fees or work for free until targets are met, reducing client risk.

ROI-Based Guarantee

Agencies guarantee a set return on investment (ROI) from campaigns or offer compensation.

ROI-Based Guarantee

ROI-based guarantees promise clients a minimum ROI from campaigns. If the target ROI isn’t achieved, agencies may provide financial compensation or additional services, ensuring accountability for campaign effectiveness.

What is the Growth Guarantee Scheme for Performance Marketing Agencies?

Types of Growth Guarantees

Performance marketing agencies may offer different types of guarantees such as revenue-based (promising specific revenue growth), lead/conversion guarantees (ensuring a set number of leads or conversions), or ROI-based guarantees (guaranteeing a certain return on investment or additional compensation if not met).

Service and Process Guarantees

Agencies often guarantee their commitment to delivering agreed-upon services, like campaign setup, continual optimization, transparent reporting, and maintaining websites or ads without promising specific sales outcomes. This builds trust and accountability with clients.

Money-Back or Ongoing Work Promises

Some agencies back their guarantees by offering money-back options or pledging to keep working without extra fees until goals are achieved. This reduces client risk and aligns agency incentives with client growth objectives.