Juice (Juice Cash Ltd) is a UK-based commercial finance broker established in 2019. It operates under regulation by the Financial Conduct Authority as a credit intermediary, not a direct lender. Juice specialises in arranging various funding products for small and medium-sized enterprises (SMEs), including merchant cash advances, unsecured business loans, asset finance, invoice finance, bridging loans, and development finance. The firm leverages its access to a nationwide panel of banks and alternative lenders to provide diverse funding solutions for start-ups and established businesses that may struggle to obtain traditional bank financing. For further information on business loans and alternative lenders, you may visit business loans and lenders overview.
Key Features of Juice
Juice offers a technology-driven experience, simplifying the commercial finance search and application for UK SMEs. Its service focuses on broad lender access and efficient digital processes, supported by personalised customer care.
- Access a panel of over 50 UK lenders across unsecured and secured finance options, as described in lenders overview.
- Use a single online application portal with electronic signatures for multiple product options, supported by a loan application process guide.
- Benefit from dedicated relationship managers offering tailored advice through phone and email support.
- Connect with accounting software via APIs to speed underwriting, referenced in quick business finance.
- Receive no obligation quotes with generally no upfront fees, making cost comparisons easier for borrowers.
Funding Eligibility
Eligibility criteria vary by product, but generally you may qualify if your business is UK-registered with a suitable trading history and turnover. You should also consider your credit standing and meet sector restrictions. For eligibility frameworks and tips, see how to qualify for a business loan in the UK and our loan application process guidance.
Loan Options Available Through Juice
Juice can source a range of loan options suitable for different business needs. These options include short-term cash advances to long-term development finance, each with distinct terms, amounts, and rates.
- Merchant Cash Advance: £5,000 to £300,000 over 3 to 12 months. Factor rates typically range 1.15 to 1.35 (about 15% to 35% total cost). For more, see merchant cash advance.
- Unsecured Business Term Loan: £10,000 to £500,000 for 6 months to 5 years. Representative APRs range 7.9% to 29.9%. Visit unsecured working capital loan for details.
- Asset Finance (HP and Leasing): £10,000 to £1,000,000 with terms from 1 to 7 years and rates between 5.5% and 12.5% flat per annum. Refer to asset finance for more.
- Invoice Finance: £50,000 to £2,000,000, covering up to 90% of invoice value on a rolling 12-month facility. Service fees are 0.5% to 3% plus interest between 2.25% and 4.5% above base rate. Learn more at invoice financing.
- Bridging Loan: £100,000 up to £25,000,000, 3 to 24 months term, interest 0.55% to 1.45% per month. More on bridging loans can be found at bridging loans.
- Development Finance: £250,000 to £10,000,000 for 6 to 36 months with interest rates from 7.5% to 11.5%, rolled up. See development finance for details.
How to Apply
Juice's application process is primarily online with telephone support. A variety of documents is required and approval times vary by product complexity.
- Start by submitting an online application form, reviewed under a defined application process.
- Provide necessary documents, including filed accounts, bank statements, and proof of identity, outlined in our loan application process page.
- After review, sign contracts electronically via the portal or remotely as per instructions.
- Expect decisions within one business day for unsecured loans and up to several weeks for some property-backed finance.
Funding Agent's View on Juice
Juice presents as a versatile commercial finance broker enabled by digital tools and extensive lender networks. Its product range suits SMEs needing quick funding comparisons or those requiring structured asset-backed loans. While rates and conditions depend on external lenders, Juice eases access to finance often unavailable through traditional banks. For further exploration use our eligibility guide, loan calculators, and loan comparison tools.



