365 Finance vs Folk2Folk: Which Lender Is Right for Your UK Business?
Compare 365 Finance vs Folk2Folk for UK SMEs, products, costs, terms, speed, eligibility and real-world use cases to choose the right lender
James Laden
Co-founder and CEO
Short answer: both serve UK SMEs but in very different ways. 365 Finance specialises in unsecured, revenue-based funding tied to card sales, while Folk2Folk provides larger, property‑secured business loans. This comparison walks through costs, terms, speed, eligibility and real‑world use cases, linking directly to official pages and independent sources so you can dig deeper where it matters.
Getting finance as a small or medium‑sized business in the UK can feel like a maze. Traditional banks are thorough and often competitive on price, yet many SMEs need faster decisions or find it hard to tick every box. Over the last few years, alternative lenders have stepped in with simpler applications, quicker turnarounds, and products designed around real cash flow. For context on how this market has evolved, the British Business Bank’s lender accreditation updates and industry insights from UK Finance are useful starting points.
In this guide, we compare 365 Finance and Folk2Folk. They are often mentioned in the same breath because both serve UK SMEs across many sectors, yet their products, risk models and repayment mechanics differ sharply. 365 Finance focuses on a merchant cash advance, explained on its Rev&U product page and in its straightforward FAQ, where you repay a fixed total from a small percentage of daily card sales. Folk2Folk, by contrast, runs a property‑secured business lending marketplace. If you want a neutral primer on that model, see this Farmers Weekly explainer on P2P business lending and the Folk2Folk overview. For the latest platform milestones, Alternative Credit Investor has reported that Folk2Folk passed £700m in cumulative lending and later highlighted an independent 4thWay review describing it as a “safe over‑performer” (coverage here).
Meet the Lenders: Who They Are & What They Offer
365 Finance: revenue‑based funding built around your card sales
Who they are: A UK alternative lender focused on speed and simplicity for everyday SMEs. The company’s growth journey has included institutional backing; for example, FinTech Futures reported a £150m debt facility to expand lending. 365 is also listed as a provider with the industry association for merchant cash advances (BMCAA profile).
What they offer: The flagship product is a merchant cash advance (MCA): an unsecured, revenue‑based facility where you receive a lump sum today and repay a pre‑agreed fixed total via a small percentage of daily card sales. There’s no fixed term and no APR/ongoing interest; repayments flex with takings until the fixed total is cleared (see Rev&U and the FAQs). Typical advance sizes range from ~£10,000 up to ~£500,000, with eligibility centred on 6+ months’ trading and around £10k+ monthly card turnover. Use cases and a quick overview of the journey appear on 365’s SME financing page.
Folk2Folk: property‑secured business loans funded by investors
Who they are: A UK peer‑to‑peer (P2P) business lender connecting SMEs to a community of investors. To get a sense of scale and track record, Alternative Credit Investor noted that Folk2Folk crossed the £700m lending mark, and later covered an independent 4thWay review praising its conservative approach. A local case study from the Forest Economic Partnership shows how the lender’s model supports regional projects (example here).
What they offer:Secured, fixed‑term business loans backed by a first charge over land or property (typically commercial, agricultural, or investment property). Loans generally start from ~£100,000, with maximum LTV around 60%, terms of ~6–60 months, and interest‑only payments during the term, principal due at maturity. Borrowers typically pay a ~2% arrangement fee at drawdown plus a ~1% annual fee, and cover valuation and legal costs (see the Farmers Weekly explainer for how secured P2P loans are structured).
These bars summarise the minimum “get-in” thresholds. 365 Finance typically starts from £10k with ~6 months’ trading and ~£10k/month card turnover (unsecured, so no LTV). Folk2Folk usually starts from ~£100k and requires property security with a conservative LTV cap around 60%.
This schematic timeline compares time to decision and funding. 365 Finance commonly decides in ~1 day and funds within ~2 days; Folk2Folk completes in weeks rather than months because valuations and legal charges are part of the process.
The stacked comparison uses worked examples: a £80k 365 Finance advance with a single £15k fixed cost (no APR), versus a £500k Folk2Folk loan with fixed interest (~8.75% p.a.) plus platform fees. Use this to gauge total cash out—remember these are different pricing models (fixed fee vs interest-only + balloon).
Monthly payments behave differently under seasonality. With 365 Finance you remit ~10% of card sales—higher in busy months, lower when quiet—until the fixed total is cleared. Folk2Folk’s interest payment is broadly flat month-to-month because it’s interest-only during the term.
This distribution shows where each lender is most active by deal size. 365 Finance clusters between £10k–£200k (up to ~£500k), while Folk2Folk starts from ~£100k and skews to larger, asset-backed tickets. Replace the placeholder percentages with your real pipeline mix.
The radar compares product characteristics rather than default risk. 365 Finance scores high on speed and repayment flexibility with no property security; Folk2Folk scores higher on security required and exit/balloon pressure, and involves a deeper process.
The bubble maps payment flexibility (x-axis) against exit pressure at maturity (y-axis). 365 Finance sits high-flex/low-exit with smaller typical tickets; Folk2Folk sits lower-flex/higher-exit with larger tickets—useful where interest-only cash flow supports a build or refurbishment before refinancing.
The Evolving Landscape of UK SME Finance
Alternative finance has matured rapidly since 2020. Many SMEs now prioritise speed, simplicity and flexibility, especially for working capital or project‑based funding. Digital applications and data‑driven underwriting can compress decisions into days instead of weeks. The British Business Bank’s lender announcements demonstrate how the pipeline of non‑bank options has widened, while UK Finance provides industry‑level commentary on the dynamics between banks and alternative providers.
Oversight remains key. P2P platforms must hold robust wind‑down plans and fair‑value approaches, and borrowers’ rights are preserved if a platform exits. If you’re new to P2P models, the Farmers Weekly guide is a straightforward, plain‑English resource. The practical takeaway for SMEs is more choice: banks for the lowest cost when you qualify, and alternatives for speed, flexibility or bespoke structures.
Product Line‑Up and Loan Terms: 365 Finance vs Folk2Folk
365 Finance Business Loans
What it is: a merchant cash advance. You receive a lump sum and repay a fixed total via a percentage of daily card sales. There is no fixed term; repayments flex with takings until the total is cleared (details on Rev&U and in the FAQs). Typical advances range from £10,000 to ~£500,000. No interest accrues and there are no late fees; pricing is a single fixed cost agreed at the start.
Eligibility: UK business, 6+ months trading, and roughly £10,000+ per month in card transactions. Common sectors include retail, hospitality and e‑commerce. No property security required.
Pros: Fast decisions and funding, flexible repayments that rise and fall with card takings, unsecured (no property charge), transparent single cost, well‑suited to seasonality. Cons: Only suitable if you take significant card payments; effective cost can be higher than bank loans when translated into APR; you still owe the agreed total even if you repay quickly.
Folk2Folk Loans
What it is: a secured business loan funded by investors. Loans are secured against land or property with a conservative ~60% LTV. Minimum loan size is usually £100,000. Terms run from 6 months to 5 years and are often interest‑only, with principal repaid at term end. Recent borrower rates have started in the high single digits; to understand platform scale and sentiment, see the £700m milestone and the 4thWay review coverage.
Eligibility: Broad by sector, but you must provide acceptable collateral (typically commercial, agricultural or investment property). Sectors often include agriculture, hospitality, property development and renewables (see Farmers Weekly for the nuts and bolts).
Pros: Larger tickets with interest‑only cash flow, fixed rates for certainty, secured structure can be cheaper than unsecured equivalents, established platform with strong investor appetite. Cons: You must pledge property and budget for valuation/legal costs; monthly interest is due regardless of sales; principal must be repaid or refinanced at maturity; the minimum ticket can be high for micro‑SMEs. A regional example of speed and impact appears in this Forest Economic Partnership blog.
Cost Comparison: What Will Your Loan Really Cost?
The key difference is the pricing model and how cash flow behaves.
365 Finance: a fixed‑fee model. You agree a single total repay amount upfront. There is no APR or compounding interest, and no late fees. Repayments are simply a small percentage of card takings until the total is cleared (see the FAQs for how this works in practice).
Folk2Folk: a fixed interest rate with interest‑only payments and a balloon principal at maturity. Expect an arrangement fee and an annual fee, plus third‑party legal and valuation costs; Farmers Weekly and Alternative Credit Investor outline the typical structure and fee stack.
Side‑by‑side cost snapshot
Cost item
365 Finance
Folk2Folk
Typical loan / advance size
£10,000 to ~£500,000
£100,000 minimum; upper limit set by ~60% LTV
Headline pricing
Single fixed cost; no APR/interest accrual
Fixed interest; interest‑only during term
Platform / arrangement fees
None advertised (all‑in fixed cost)
~2% arrangement; ~1% annual
Third‑party costs
Not typical
Valuation and legal fees
Repayment style
% of daily card sales until fixed total repaid
Monthly interest; principal at maturity
For a visual walkthrough of revenue‑based repayments, our earlier guide includes a worked example of a fixed‑total MCA payoff: see Capify vs 365 Finance.
Worked example: 365 Finance
A café with strong card sales takes a £80,000 advance with a fixed total repay of £95,000. The café remits 10% of daily card takings until £95,000 is collected. On a busy month with £120,000 card sales, repayment is ~£12,000. On a slow month at £60,000, it’s ~£6,000. No interest accrues, no late fees; the finish line is when the total remitted reaches £95,000 (mechanics outlined in 365’s FAQs).
Worked example: Folk2Folk
A rural hotelier secures a £500,000 interest‑only loan at a fixed ~8.75% p.a. for 24 months, plus 2% arrangement and 1% annual fee. Monthly interest is about £3,645. The borrower budgets for valuation/legal costs, pays interest monthly, and plans to refinance once the refurbishment is complete, repaying the £500,000 principal at maturity (see structure notes via Alternative Credit Investor).
Real‑World Use Cases: Which Lender Fits Your Scenario?
Scenario 1: A small business needing short‑term working capital
You run a fast‑casual restaurant with heavy card sales and a pronounced summer spike. You need £60,000 to bulk‑buy inventory and refurbish the terrace before peak season. Cash flow is seasonal, and you want repayments that flex when footfall dips in autumn. 365’s SME financing overview and the Rev&U page show how an MCA can slot into this pattern.
Why 365 Finance is the better fit
Repayment is a percentage of card takings and scales down automatically in slower months. There’s no collateral requirement and no late fee. Approval can be fast and funds can land in days, letting you start the refurb before the summer crowd arrives (see the process in the FAQs and product page).
Scenario 2: A larger SME with asset‑backed growth plans
You own a farm estate planning to add eco‑lodges and a farm shop. You need £750,000 for infrastructure and can offer land as collateral. You want interest‑only payments during build and then refinance onto a long‑term mortgage once trading is established. For a sense of how this works locally and at speed, see the Forest Economic Partnership’s case example.
Why Folk2Folk is the better fit
Folk2Folk specialises in secured business loans against land or property with interest‑only terms, ideal for capex and build‑out projects where cash flow ramps over time. Minimum loan sizes start at £100,000 and the conservative ~60% LTV helps ensure stability. Completion is generally weeks, not months once valuation and legals are sorted (background via Farmers Weekly and platform updates via Alternative Credit Investor).
How to Qualify & Apply: Your Step‑by‑Step Guide
365 Finance Application Process
Initial enquiry: submit a short form with basic business details (see 365’s SME financing page).
Provide data: connect card sales data or share recent statements so underwriting can assess turnover and affordability, no business plan or collateral pack required (per the FAQs).
Decision: approvals can be made in around 24 hours thanks to automated underwriting (see the product page).
Funding: once approved, funds are typically received within a couple of days; 48–72 hours from application to cash is common for straightforward cases (see Rev&U).
Repayment setup: repayments are automatically deducted as a percentage of daily card sales (outlined in the Rev&U overview).
365 Finance Eligibility Criteria
UK business with 6+ months trading
£10,000+ per month in card transactions
Well‑suited to retail, hospitality, e‑commerce and other B2C sectors
Initial conversation: enquire online or by phone; a lending specialist discusses your business, security and use of funds (regional example via FEP blog).
Valuation & due diligence: provide property details for a formal valuation; the credit team reviews your project, credit profile and exit (high‑level primers in Farmers Weekly).
Funding & completion: investors fund the loan and legal charges are registered. Typical timeline is weeks, not months depending on valuation and legal work (see platform milestone coverage for scale and activity).
Folk2Folk Eligibility Criteria
UK business purpose with acceptable property collateral
First‑charge security on commercial, agricultural or investment property
Next steps: If you’d like personalised quotes or help preparing your application, speak with Funding Agent. We compare specialist lenders across the UK market and match you to the right product for your cash flow and risk profile. Visit the Funding Agent homepage or start now with our enquiry form. For a deeper dive into revenue‑based repayments, see our worked example in Capify vs 365 Finance.
With 365 Finance, no; advances are unsecured and based on your card sales profile (see the FAQs). With Folk2Folk, yes; loans are secured against land or property with conservative LTV.
What is the typical approval speed?
365 Finance can decide in ~24 hours with funds landing in days (see Rev&U). Folk2Folk targets weeks, not months, subject to valuation and legal timelines.
How much can I borrow?
365 Finance typically advances £10,000–£500,000 depending on card takings (see product page). Folk2Folk’s minimum is ~£100,000, with the upper limit driven by ~60% LTV of the security value.
What will the loan cost me?
365 Finance charges a single fixed total to repay (no interest accrual or late fees; see FAQs). Folk2Folk charges fixed interest plus ~2% arrangement and ~1% annual fee, with valuation and legal costs.
What happens if my sales dip?
With a 365 MCA, repayments automatically reduce because they’re a percentage of card sales (see the FAQs). With Folk2Folk, monthly interest is still due, so plan cash buffers or timing carefully.
Will I risk losing my property?
365 Finance advances are unsecured (no property charge). Folk2Folk loans are secured, so lenders can enforce on the property in default; the conservative LTV aims to mitigate this.