MarketFinance Limited, trading as Kriya, is a UK fintech lender established in 2011. It offers working-capital solutions focused on invoice finance, business term loans, and embedded B2B Buy-Now-Pay-Later products. MarketFinance suits established SMEs in the UK seeking digital access to various financing options without physical collateral. For a broader overview of comparable lenders, see our MarketFinance Reviews.
Key features of MarketFinance (Kriya)
MarketFinance focuses on technology-enabled solutions designed to streamline the lending process and provide flexibility for businesses.
- Fully digital application portal with Companies House data pulls and Open Banking integration.
- Wide range of products including term loans, invoice finance, and embedded BNPL, managed through online dashboards.
- Integration support with accounting software such as Xero, Sage, and QuickBooks.
- API and white-label capability for partnership with marketplaces and platforms.
- Backed by institutional funding including the British Business Bank, offering capital depth and stability.
Funding eligibility
You may qualify for finance with MarketFinance if your UK-registered limited company or LLP has been trading for at least 6 to 12 months depending on the product type. Annual turnover thresholds vary from £100,000 for term loans to £500,000 for suppliers using embedded finance. Certain higher-risk sectors, such as gambling and real estate development, are excluded. For detailed eligibility considerations, visit our business loan qualification guide.
Loan options
Kriya offers several loan types tailored to working capital needs, from small to multi-million pound facilities.
- Business Term Loan: £10,000 to £500,000 over 6 to 36 months. Fixed APR ranges from 7.0% to 19.0% with a representative of 12.4%. Unsecured lending requiring director personal guarantees. See more about business term loans.
- Invoice Finance Facility: £50,000 to £5,000,000 with up to 90% advance rates, revolving facility terms are invoice based (30 to 120 days). Fees include discount margin from 3.4% plus Bank of England base rate. Requires business-to-business invoices and personal guarantees typically 10%-25%. More details at invoice finance.
- Embedded Finance – Kriya PayLater: £1,000 to £100,000 per buyer transaction, offering credit terms from 30 to 90 days. Suppliers pay fees while buyers pay no interest. No personal guarantees required. Suitable for suppliers with £500,000 turnover and buyers undergoing credit checks. See embedded finance options.
How to apply
Applications are fully online with a streamlined decision-making process. Expect funding as soon as the same day post-agreement for loans and next day for embedded finance.
- Submit your business details and application via the online platform or through an introducer using offline forms available at application forms.
- Provide required documents including latest filed accounts, business bank statements, director ID, and aged debtor reports as relevant.
- The lender typically reviews and decides on loans within 24 hours and invoice finance within 48 hours.
- Sign the agreement digitally and receive funds the same or next business day after approval.
Funding Agent’s view on MarketFinance (Kriya)
MarketFinance (Kriya) delivers flexible, technology-driven funding options efficiently aimed at established UK SMEs needing fast, unsecured capital. While convenient, the requirement for personal guarantees and minimum trading history may exclude newer or asset-rich but smaller businesses. Learn more by visiting our lenders directory, use our loan comparison tools, or check your eligibility before applying.