MarketFinance Limited, trading as Kriya, is a UK fintech lender established in 2011. It offers working-capital solutions including invoice finance, unsecured business term loans, and embedded B2B buy-now-pay-later credit. Kriya is authorised and regulated by the Financial Conduct Authority (FRN: 723825). Its platform targets established UK SMEs needing flexible, digital access to finance, though newer businesses or those without director guarantees may face eligibility challenges. For a general overview of unsecured business lending options, see unsecured business loans and business loans.
Key features of Kriya's lending platform
Kriya provides a digital-first experience, integrating with popular cloud accounting and e-commerce platforms. It offers multiple funding products through a single provider, with tools designed for rapid underwriting and easy management.
- Fast, fully digital underwriting with frequent same-day decisions; see application service provider for the tech aspect.
- Multiple funding options including invoice finance and unsecured term loans in one platform; more on term loans.
- Integration with cloud accounting software for seamless data sharing; refer to invoice financing integration details.
- Transparent pricing with fixed interest rates or clear discount fees; see definitions for annual percentage rate and interest rate.
Funding eligibility criteria
You may qualify if your company has a minimum trading period and turnover depending on the product. Kriya typically requires UK-registered limited companies or LLPs with a business bank account. Personal guarantees from directors are commonly needed, affecting eligibility. For more insight, visit how to qualify for a business loan and understanding personal guarantees. Also explore guarantor requirements.
Loan options available via Kriya
Kriya offers the following key loan types designed for working capital and trade credit finance purposes.
- Unsecured business term loans from £10,000 to £500,000 over 3 to 36 months, with fixed interest rates between 8% and 25% p.a. Representative APR is around 15%. Details at term loans and unsecured business loans.
- Invoice finance facilities ranging from £50,000 up to £5,000,000, advancing up to 90% of invoice value, operating on revolving 12-month renewable terms. Fees and discount rates vary. More info on invoice financing.
- Embedded B2B buy-now-pay-later credit lines, providing buyer credits of £1,000 to £200,000, with up to 12 months instalments in some cases. Merchants generally require a turnover of £1m+. Explore business credit options like trade finance for small businesses.
How to apply for Kriya's finance products
The application process is online, with digital submission of financial and company documents. Decisions can be fast, with same-day funding on loans and near-instant invoice finance advances.
- Submit an online application form through the web portal; see the application form.
- Provide supporting documents such as latest accounts, bank statements, director ID, and debtor ledger for invoice finance; guides on full payment submission help understand required data.
- Undergo underwriting checks with automated credit assessments; see details on loan approval timeline.
- Sign the loan offer and receive funds, often within 24 hours for term loans or minutes for invoice advances.
Funding Agent's view of Kriya
Kriya suits established UK SMEs looking for fast, digitally managed working capital and invoice finance solutions. Its requirement for personal guarantees and trading history may limit access for start-ups or businesses with weaker credit. Pricing includes arrangement fees which increase borrowing costs. For more on suitability and comparing options, visit alternative finance loans, use our tools, and check lenders for broader market options.



