White Oak vs LendingCrowd: A Complete Guide for UK SMEs in 2025


Navigating the world of business finance can be complex. For UK SMEs seeking alternatives to high street banks, two prominent names often appear: White Oak UK and LendingCrowd. Both offer fast, flexible funding solutions, but they operate on different models and cater to distinct business needs.
So, how do you choose? This guide provides a detailed, head-to-head comparison to help you understand which lender is the perfect fit for your company's ambitions.
At a Glance: Who Are They?
White Oak UK is a long-established, non-bank lender with roots tracing back to 1986. It operates as a traditional balance-sheet lender, using its own capital, a balance sheet of approximately £500 million, to fund a wide array of business finance products. With a national presence and a focus on building client relationships, White Oak has established itself as one of Britain's largest alternative finance providers. During the pandemic, they were a major provider of government-backed loans, facilitating £400 million under the CBILS scheme to support UK businesses.
LendingCrowd, launched in 2014, is a younger, fintech-driven platform based in Edinburgh. It began as a peer-to-peer (P2P) marketplace, connecting businesses seeking loans directly with investors. It has since incorporated institutional funding and has also made significant commitments to the SME community, having pledged £100 million to support SME recovery. Both lenders are accredited by the British Business Bank to deliver government-backed schemes.
Funding Options: A One-Stop-Shop vs. A Focused Specialist
Your specific funding requirement is the most crucial factor in your decision. Here, the two lenders diverge significantly.
White Oak offers a comprehensive suite of products, positioning itself as a one-stop shop for SME funding. Their offerings include:
- Business Loans: For working capital, development, and commercial purposes, with amounts ranging from £25,000 to £2 million.
- VAT & Tax Loans: Short-term facilities designed to help businesses spread the cost of tax bills over 3 to 12 months.
- Asset Finance: Funding for vehicles, machinery, and equipment through leasing or hire-purchase agreements.
- Invoice Finance: Unlocking cash from unpaid invoices, advancing up to 90-95% of their value.
- Asset-Based Lending (ABL): Large, revolving facilities of £5 million to £50 million for bigger companies, secured against a pool of assets.
LendingCrowd has a much narrower focus, specialising in one core product: unsecured business term loans.
- Loan Size: £75,000 to £500,000.
- Loan Term: 6 to 60 months (5 years).
- Purpose: These loans are flexible and can be used for various purposes, including working capital, expansion projects, or debt refinancing.
The takeaway: If you need specialised finance like invoice factoring or asset leasing, or a loan over £500,000, White Oak is your clear choice. If you need a straightforward, unsecured cash loan between £75,000 and £500,000, LendingCrowd is designed precisely for that purpose.
Eligibility: Can You Apply?
Both lenders target established businesses and do not serve start-ups. However, their specific criteria differ.
- White Oak generally requires businesses to have at least 3+ years of trading history and a record of profitability. It lends to limited companies, LLPs, partnerships, and sole traders. Many of its products also have turnover criteria, often starting at £200,000.
- LendingCrowd requires a minimum of 2 years of filed accounts and an annual turnover of ge£100,000. It only lends to Limited companies or LLPs, excluding sole traders22. Crucially, they also require that at least one of the directors providing a personal guarantee is a homeowner.
This table outlines the core eligibility requirements. It highlights that White Oak typically requires a longer trading history and higher turnover, but is more flexible regarding business structure (accepting sole traders).
The Cost of Borrowing: Rates & Fees
Pricing is tailored to each applicant's risk profile, but their fee structures are different.
White Oak does not publish a rate card, describing its rates as "competitive in the market". An arrangement or documentation fee, typically 1-3% of the loan, is likely. Terms for early repayment vary by product, but they do not advertise a blanket penalty for their standard loans. LendingCrowd provides more specific guidance.
- Interest rates start from 6.95% per annum for the strongest borrowers.
- An arrangement fee of up to 9% of the loan amount is charged, and this is typically deducted from the loan proceeds.
- A key feature is that they charge no early repayment penalties. Businesses can settle their loan at any time or make partial overpayments (of £5k or more) without any extra fees, saving on future interest.
Speed and Process
Both lenders are significantly faster than traditional banks, often delivering funds in a matter of days.
White Oak combines a relationship-driven model with impressive speed. They claim most lending decisions are made "within 24 hours," with funds often available the next working day after approval. The process typically involves a dedicated relationship manager who helps tailor the solution, adding a human touch without slowing things down.
LendingCrowd offers a streamlined, digital-first experience. The online application can be completed in minutes, and a decision is often provided within 24 hours. Once approved, funds can be in your account the next working day35. The process is highly automated but overseen by an experienced human credit team.
Security Requirements
For unsecured loans, a Personal Guarantee (PG) from the directors is standard practice for both lenders. This means the director is personally liable if the business fails to repay the debt.
White Oak offers both secured and unsecured lending. While a PG is standard for unsecured loans, their ability to secure loans against specific business assets (equipment, invoices, property) means they can be more flexible. For an asset-rich business, this could lead to larger facilities or potentially limited PGs.
LendingCrowd's loans are fundamentally unsecured, but a Personal Guarantee is mandatory on all loans. As mentioned, at least one guarantor must be a homeowner for loans up to £350,00042. For loans above £350,000, LendingCrowd may require additional security, such as a charge over business assets.
Customer Reviews
Both lenders score highly on independent review platforms.
- White Oak enjoys stellar ratings, including a 4.9/5 on Feefo and an "Excellent"
- 4.7/5 on Trustpilot.
- LendingCrowd also holds an "Excellent" rating with a 4.5/5 on Trustpilot, with borrowers frequently praising the speed and efficiency of the service.
Comparison Summary Table
Making the Right Choice for Your Business
Your decision should be guided by your specific circumstances. Ask yourself these key questions:
- How much do I need and for what purpose? For loans over £500,000 or for specific needs like asset finance or invoice factoring, White Oak is the only option of the two. For a simple, unsecured loan between £75,000 and £500,000, LendingCrowd is a strong contender.
- How established is my business? If you have been trading profitably for over 3 years, you'll meet the ideal profile for White Oak. If you've just passed the 2-year mark with solid turnover, LendingCrowd could be a great fit.
- Am I likely to repay the loan early? If there's a good chance you'll be able to clear your debt ahead of schedule, LendingCrowd's no-early-repayment-fee policy is a significant advantage that could save you thousands.
- Do I prefer a personal touch or a digital process? If you value speaking with a dedicated manager to structure a tailored solution, you'll appreciate White Oak's consultative approach. If you prefer a quick, self-service online application, LendingCrowd's fintech platform will appeal.
How Funding Agent Can Help
Choosing the right lender is a critical decision. While White Oak and LendingCrowd are both excellent, they are just two of the many options available in the alternative finance market. Each has its own unique credit appetite, pricing model, and ideal client profile. You can also use tools like our business loan calculator to get an idea of repayments.
At Funding Agent, we take the guesswork out of the process. Our experts work with you to understand your business's unique needs and financial situation. We leverage our deep knowledge of the market and our relationships with a wide panel of lenders, including specialists like White Oak and LendingCrowd, to find the most suitable and competitive funding for you.
Contact us today to discuss your funding requirements and let us help you secure the capital you need to grow.